What’s Webcasting and How to Use It?

What is webcasting?

Webinar, online conference, webcasting — differences

Online conference

Webinar

Webcasting

When should you use webcasting in business?

Advantages of using webcasting

  1. Ability to reach a large number of recipients. By organizing webcasting, you can speak to thousands of viewers. Internet transmissions aren’t limited to the physical space where events take place, and the form of webcasting doesn’t force the participants to be present at a specific time. You can scale your webcasting depending on the demand for the event, as long as the platform you choose can handle the traffic.
  2. High quality of communication. Just because the audience cannot interact with the speaker, it doesn’t mean that the level of engagement will be low. During and after webcasting, the participant can reach you through your customer application, website or social media profile. Webcasting is a good idea if you want to professionally refine the broadcast, achieving a quality comparable to TV or studio. This way, you improve your image and offer high-quality material to your audience.
  3. Audience-related statistics. Webcasting platforms allow you to see who was at your event, for how long, what content they were interested in — so you can better plan presentations and other marketing activities in the future.
  4. Availability. Many people may not be able to attend live events in person due to work, school or other commitments. Webcasting allows you to share the event with anyone and at any time.

Webcasting software — examples

ClickMeeting

BigMarker

WorkCast

Summary

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