What are the Key Business Website Elements?

Necessary and additional website elements

1. Visible and intuitive navigation

2. Call to action buttons

3. Subpages and sections with content

  • presenting specific values that guide the brand in order to build a specific image,
  • motivating to purchase a product through the website (ecommerce section, order forms) by listing its advantages, presenting customer references or use cases,
  • encouraging to send an inquiry via the contact form, email, or to visit the company’s branch — thanks to a catchy CTA,
  • proposing consultations aimed at adjusting the service or product to the individual needs of the customer.
  • home page — this is where communication with the customer usually begins,
  • About us page where you can tell the customer more about your company,
  • product subpages where you describe the offer,
  • and a blog with which you try to interest the users with your activities and improve the position of your website in search results.

4. Company blog

5. Contact subpage

6. FAQ — subpage with comprehensive answers to frequently asked questions

7. Social media icons

8. 404 error page

Website elements — summary



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