Interactive Website — Elements, Benefits, Examples, and Handy Drupal Modules

Interactive websites engage the users more. Watching videos, viewing compelling infographics, or completing the quizzes make them spend more time on your page. It increases the chances of remembering your company and contacting you. In our article, we’ll show you the elements of an interactive website and tell you what to use to create one in Drupal.

What is an interactive website?

The interactive website lets you build two-way communication with the users. You provide information, and they can respond to it through various actions. Also, they are more likely to convert. For example, after watching a video showcasing your products or services, they’ll be more willing to contact you, buy a product, or ask for a quote. All these activities increase the time on the website. It shows Google that the users find what they are searching for on your page. It indicates that you provide high-quality content and may improve your ranking position.

By analyzing the visitors’ interactions with your website, you can provide them with a more personalized experience. You can use data collected in your marketing automation tool, like Mautic, to show a user a customized message the next time they visit your web page.

Elements of interactive websites

Powerful content and filters

Filters on our blog help the users browse the content.

In the case of an online shop, you’ll need more advanced filters, including price, products’ features, or availability, so that the customers could easily and quickly find what they’re looking for.

Comments, forum, and social sharing

To further encourage visitors to discuss their topics, you can add a forum to your site. It can help build a community around your products or services and make the users come back to your page to ask questions or help the others. You should also join this action to show that your firm cares about the prospects and customers and assists in solving their issues. You can also share some interesting content you created to drive traffic to different parts of your website and increase the chances for conversions.

If you don’t feel like adding a forum to your website, you can encourage people to discuss your articles on third-party platforms like Facebook or Twitter. To do so, implement social sharing buttons on your page. The mechanism behind them enables the integration between your site and a chosen social media channel. Once a user shares your content on a particular platform, their followers can comment on it.


Feedback forms and ratings

Besides providing a text area to leave feedback, you can also add a star rating next to it. Thanks to that, people browsing your site will only glimpse the ratings without a need to read the opinions. You can give the users choice to add ratings without the feedback, which will be useful especially on the e-commerce platforms, where the visitors usually start with looking at the stars before getting to know the reviews.

To learn more about customer experience with your website or offer, you can create surveys that are more complex forms with multiple-choice, long-form, or fill-in-the-blank responses. You can also decide on an even more interactive form of gathering feedback — quizzes. They let your customer play with photos and illustrations, or solve the puzzles to get to know e.g. if they need a new website or have a properly optimized page.

Quiz for discovering the right content for a particular business on the Kristen Poborsky website.

Gifs, interactive infographics, and videos

The global survey showed that over 25% of respondents spent more than 10 hours per week watching online videos in 2020. Then embedding this type of content to your website or placing it in the background of some page, you’ll most probably get the users’ attention.

Interactive elements in Drupal

Video and carousel

Video in the background on the Droptica home page added with Droopler.

Another useful element in the core is the carousel which provides a looped slideshow that the user can control. Using it, you can e.g. display your products, services, or logos of the companies you cooperate with.

The carousel on the Droptica website. When you hover over a particular element, you’ll see a glow around it.

Comment module

Social media share buttons with AddToAny Module

Your own online community with Open Social

  • create and join groups,
  • tag and mention other members,
  • organize and manage events,
  • follow what’s currently going on in the community.

Holmesglen — an example of the community website made with Open Social.

Interactive websites in Drupal — examples


Videos in the paragraphs make the content more attractive to the users.

PZPN — a tournament platform and library

With the interactive map, a user can discover the local children’s football teams. Source: the tournament website.

The association also has the Ball Connect Us platform. It gathers the Polish football news, matches’ results, and the recordings. In the PZPN library, you can find recordings from the latest games and historical ones.

Source: The PZPN library

Easy creation of an interactive website

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